For the second year in a row, our webshop managed to go home with a coveted award at the Becom Awards. In 2024, our webshop was still rewarded for its efforts with a Logistic Champion award, this year it was our checkout and payment processes that were highlighted and scored exceptionally well among the respondents.
For Becom, the Payment Hero award stands for a webshop with customer-friendly ordering and payment methods and checkout processes that really make a difference for your customers. "After our logistical processes were already rewarded with an award by our customers last year, we were of course very happy that this year another aspect of our webshop came out on top in the research results collected by NielsenIQ," said Jan Broekmans, manager of Drankenshop Broekmans.
"Last year, it turned out that we also scored very high in the Payment Hero category, but that we were still slightly below average in a number of areas. We don't do it for that at Broekmans, so we immediately set to work implementing a number of new features", adds Maarten Cuypers, who is helping to develop and expand the webshop within the group.
Last year, for instance, we implemented a check-out that is even easier and more intuitive than before, allowing customers to complete their order without fuss or distraction. Because no one likes paying shipping costs, we now also tell them immediately how far they are from reduced shipping costs or free shipping. Numerous payment methods have been added to the possible options, including IDEAL specifically for the Dutch market and customers can now also pay by bank transfer if they do not have any other payment method at hand. We deliberately do not offer two well-known payment solutions: we discontinued our collaboration with Klarna for various reasons during the year, and because of the very high transaction costs, we cannot offer Paypal either. So now, in practice, these also turn out to be two things that our customer in our industry don't seem to care much about.
"The recognition as Payment Hero is a great addition to our 2024 award, and we are very happy that it gives us another means to show new customers that we at Broekmans have our act together in several areas. It fits perfectly into our longer list of independent assessments of our webshop, such as the Becom seal of approval and the customer reviews on Trustpilot and Kiyoh," concludes a satisfied Jan.
> Read more about the Becom Awards 2025 and all winners in the official press release.
Marketing • IT • Klantenservice
I've known Broekmans since I graduated in 2006 and thanks to Jan I've come to know the passion for spirits. I dedicate myself every day to the webshop, customer service and all the IT involved. In my spare time, besides whiskey, I can also really enjoy rum, but just as much as a gin tonic or a simple bellini. In the words of Martien Meiland, if there's no alcohol in it, don't call me!
