When we talk about champagne houses with history and prestige, Ruinart tops the list. As the oldest champagne house, founded in 1729 by Nicolas Ruinart in Reims, it exudes three centuries of craftsmanship, tradition and refinement. Yet Ruinart is not just a name of the past - the brand today remains one of the most popular choices among champagne connoisseurs and epicureans worldwide.
The story behind Ruinart
Ruinart's roots go back to Dom Thierry Ruinart, a Benedictine monk and visionary who noticed the growing popularity of sparkling wine in the 18th century. His nephew Nicolas Ruinart decided to build on that knowledge and officially founded the champagne house Ruinart in 1729. This makes Ruinart the oldest champagne house in the world - a title that carries both history and authority.
A special feature of Ruinart is its chalk cellars ("crayères") under Reims, which have even been recognised by UNESCO as a World Heritage Site. These impressive cellars, sometimes more than 30 metres deep, provide the ideal conditions for maturing champagne: cool, dark and constantly moist. This is where the wines develop their elegant and refined character.
Ruinart Blanc de Blancs
Within Ruinart's range, the Blanc de Blancs is undoubtedly the star. As the name suggests, this champagne is made entirely from Chardonnay grapes, known for their finesse, freshness and aromatic power.
What makes the Ruinart Blanc de Blancs so special:
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Aromas of citrus, white blossom, peach and exotic fruit, with an elegant minerality.
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Palate that starts fresh and lively, with a creamy texture and a long, refined finish.
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Style that is both modern and classic: accessible for those who want to discover champagne, but complex enough to please the connoisseur.
It is a champagne that pairs beautifully with refined dishes such as oysters, ceviche, sushi or light fish dishes, but also makes an unforgettable impression as an aperitif.
Other icons of Ruinart
Ruinart Rosé
A champagne known for its refined smoothness and fresh fruitiness. The blend of Chardonnay and Pinot Noir creates aromas of red fruit (strawberry, raspberry, cherry) and a hint of exotic fruit. Elegant, creamy and with a subtle spiciness, this is a versatile champagne that goes extremely well with both light dishes and desserts.
Ruinart Brut
The house's classic cuvée: a harmonious blend of Chardonnay, Pinot Noir and Pinot Meunier. Fresh, balanced and accessible, but with the distinctive refinement you would expect from Ruinart. It is a perfect introduction to the house's style and an all-rounder that shines in almost any setting.
Sustainability and innovation: the 2nd Skin
In 2020, Ruinart launched a ground-breaking innovation: the "Second Skin". This sustainable packaging replaces the traditional gift box with a fully recyclable, paper envelope that elegantly follows the iconic bottle. It is not only an aesthetic statement, but also a powerful step towards sustainability and ecological responsibility - themes that are becoming important to more and more consumers.
Why Ruinart is so popular today
Ruinart's popularity has risen sharply in recent years. There are several reasons for this:
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Authenticity and heritage - the long history gives confidence and prestige.
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Sleek and elegant branding - the iconic bottle design and modern look appeal to a wide audience.
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Quality and consistency - every bottle of Ruinart guarantees refinement and balance.
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Blanc de Blancs as a trend - more and more champagne lovers are looking for fresh, mineral and fruity styles, and the Blanc de Blancs fits in perfectly.
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Sustainability - with the Second Skin, Ruinart shows that innovation and tradition can perfectly go hand in hand.
Ruinart is champagne that doesn't just fill a glass, but creates an experience. Whether for a festive dinner, an intimate gathering or a moment of pure indulgence - Ruinart Blanc de Blancs, Rosé or Brut are choices that exude style, class and sophistication.
Marketing • IT • Klantenservice
I've known Broekmans since I graduated in 2006 and thanks to Jan I've come to know the passion for spirits. I dedicate myself every day to the webshop, customer service and all the IT involved. In my spare time, besides whiskey, I can also really enjoy rum, but just as much as a gin tonic or a simple bellini. In the words of Martien Meiland, if there's no alcohol in it, don't call me!
