These are the 10 most bought rums of 2023

These are the 10 most bought rums of 2023

Welcome to the sun-kissed world of rum. Where the gentle breeze of exotic islands mixes with the sweet aromas of ripened sugarcane. As we slowly indulge in a flavourful journey, it's time to fill our glasses with 2023's most popular rums!

2023 has already brought us a wealth of masterful distillates, from the tropical treasures of the Caribbean to the sophisticated distilleries of Latin America and beyond. Whether you are a true rum connoisseur or just beginning your adventurous journey of discovery in the world of rum, this list will enchant you with its diverse flavours and unparalleled quality. So, get ready to indulge your taste buds with this year's most exquisite rums. Cheers and enjoy every sip of this extraordinary drink.

Place 10: Canerock Spiced Rum

Canerock Spiced Rum 40° is a rum from Jamaica by the Plantation brand. It falls within the rum group under the Mélasse category.

The spicy, fruity, as well as sweet flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 9: Plantation Isle Of Fiji

Plantation Isle Of Fiji 40° (Plantation Blend) is a rum from Fiji by the Plantation brand. It falls within the rum group under the Mélasse category. This rum matured in Cognac Finish barrels.

The spicy, as well as fruity flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral, woody, as well as sweet hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 8: Plantation Old Fashioned Traditional Dark

Plantation O.F.T.D. 69° is a rum from Trinidad by the Plantation brand. This rum matured in Bourbon Barrel casks.

The spicy, as well as fruity flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Woody, as well as sweet hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 7: Plantation Pineapple Rum

Pineapple Stiggins Fancy Rum 40° (Plantation Blend) is a rum from Trinidad by the Plantation brand. It falls within the rum group under the category Mélasse.

Right from the start, you will find quite strong fruity notes in this product. You will immediately notice these flavours and determine your first impression. Spicy as well as sweet hints are noticeable, but these flavours are only slightly present. They give extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a distinct, recognisable character.

Place 6: Plantation Barbados Grande Reserve 5 years

Plantation Barbados Rum Grande Reserve Aged 5 years 40° (Plantation Blend) is a rum from Barbados from the Plantation brand. It falls within the rum group under the Mélasse category.

The spicy, as well as fruity flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral, woody, as well as sweet hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 5: Plantation 3 Stars White

Plantation Three Stars White rum is an exquisite blend of white rums sourced from three Caribbean regions. With its perfect balance and refined character, this rum embodies the essence of tropical craftsmanship.

Nose: Tropical fruit, vanilla, sugarcane.
Flavour: Mango, coconut, spices.
Finish: Sweet, exotic fruit, lingering.

Place 4: Plantation Guatemala Belize

Plantation Gran Anejo Guatemala & Belize42°(Plantation Blend) is a rum from Guatemala by the Plantation brand. It falls within the rum group under the Mélasse category.

The spicy, as well as fruity flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral, woody, as well as sweet hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 3: Plantation Barbados XO

Plantation Barbados XO rum 40° (Plantation Blend) is a rum from Barbados from the Plantation brand. It falls within the rum group under the Mélasse category.

The fruity, as well as sweet flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral, woody, as well as spicy hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 2: Plantation Grande Reserve

Plantation Grande Reserve rum 40° (Plantation Blend) is a rum from Brazil by the Plantation brand. It falls within the rum group under the Mélasse category.

The fruity, as well as sweet flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral, as well as spicy hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 1: Plantation Original Dark

PlantationOriginal Dark is a dark rum that embodies the heritage and tradition of rum from Barbados. With its deep aromas and complexity, this rum offers an exceptional taste experience, characterised by character and elegance.

Nose: Caramel, vanilla, woody.
Flavour: Dark chocolate, ripe fruit, subtle spices.
Finish: Toasted oak, tobacco, soft sweetness.


That's quite a lot of Plantation you'll say. True, with 43 references, Plantation is by far our biggest and most flavoured rum brand in our range. However, if you're not into Plantation, we still list our top 10 alternative rums for you!

Place 10: Rammstein Rum

The fruity, as well as sweet flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Woody, as well as spicy hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

This rum matured in Bourbon Cask casks. It is a 70cl version and has an alcohol content of 40%.

Place 9: Flor De Cana 14Y

This is an elegant and complex rum with a Spanish style that honours its origins. Rum lovers will appreciate it with ice or in an elaborate cocktail.

Nose : Vanilla, nuts, frangipane
Flavour : Sweet honey, caramel cream, coconut, nougat
Finish : Long, ripe fruit, liquorice, spices

Place 8: Dictador 12y

Aged under the solera system, this release inevitably brings to mind the world of sherry wines, more specifically a soft and salty manzanilla. Beyond this comparison, it shows a freshness and youthful expression that the nose does not necessarily suggest. Like an hourglass, the finish evokes the passage of time. Thanks to the talent of its Cuban master blender, the Dictador's style remains elegant and rich, without being too sweet.

Place 7: Patridom Exclusiva 12Y

Patridom Exclusiva 12y is a rum from Dominican Republic from the Patridom brand. It falls within the rum group under the Sugarcane juice category. It is one of the many references you can currently buy online at Drankenshop Broekmans. This rum aged in American + European Oak casks. It is a 70cl version and has an alcohol content of 40%.

Place 6: Smith & Cross Navy Strength

Smith & Cross Navy Strength is a rum from Jamaica from the Smith & Cross brand. The spicy, as well as fruity flavours are quite present, but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral, as well as vegetal hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly pronounced character.

Place 5: Lazy Dodo

The fruity flavours are quite present but do not dominate. They help determine the flavour, profile and character of this drink but are less decisive as any strong notes. Floral, woody, spicy, as well as sweet hints are noticeable, but these flavours are only slightly present. They give extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly mild character, without extremes.

Place 4: Flor De Cana 7y Gran Reserva

A premium, full-bodied rum matured in bourbon barrels at the foot of an active volcano. Sustainably manufactured (carbon neutral & fair trade certified) on a 5th generation family farm since 1890, naturally aged without artificial ingredients and distilled with 100% renewable energy. Best with soft drinks, sparkling water or ginger ale/

Nose: Scents of toasted coconut, vanilla and figs.
Flavour: Flavours of honey and dark chocolate.

Place 3: Flor De Cana 18Y

Flor De Cana 18y Cent Gold is a rum from Nicaragua by the Flor De Cana brand. It falls within the rum group under the Mélasse category. This rum matured in Bourbon Barrel casks. It is a 70cl version and has an alcohol content of 40%.

Location 2: New Grove Bourbon Cask

New Grove Bourbon Cask is a rum from Mauritius from the New Grove brand. It falls within the rum group under the Mélasse category.

Floral, woody, spicy, fruity, as well as sweet hints are noticeable, but these flavours are only slightly present. They add extra character and depth to this drink, without really pushing it in any particular direction.

Based on this profile, you can conclude that this rum has a fairly mild character, without extremes.

Place 1: Flor De Cana 12y

A 12-year-old, ultra-premium rum that is sustainably produced (carbon neutral & fair trade certified) and contains no sugar. Sourced from a 5th generation family business, naturally matured in bourbon barrels with no artificial ingredients, distilled with 100% renewable energy and kosher certified. A full-bodied rum with an exquisite and smooth finish. Best enjoyed in a rum old fashioned or with a splash of premium sparkling water or ginger ale and an orange twist.

Nose: Aromas of red fruits, honey and toasted nuts.
Flavour: Wood, vanilla and baked apples. A balanced and smooth finish.


Maarten Cuypers
Maarten Cuypers

Marketing • IT • Klantenservice

I've known Broekmans since I graduated in 2006 and thanks to Jan I've come to know the passion for spirits.  I dedicate myself every day to the webshop, customer service and all the IT involved.  In my spare time, besides whiskey, I can also really enjoy rum, but just as much as a gin tonic or a simple bellini.  In the words of Martien Meiland, if there's no alcohol in it, don't call me!

Previous Next